Every good thing is bound by simple rules, and breaking these rules messes things up. Good web design is not left out in this. To get the best from your website, you are better off implementing simple web design principles.
Websites cater to users, and they could be anybody. The user has basic expectations for your website – get information, contact you or pay for your product/service. Regardless of what the user aims to achieve, your website should meet their needs without hassle.
The goal of design principles is to allow your users ease of accessing your site and getting whatever they need. Expert on https://seobrotherslv.com think, millions of prospective customers are lost globally due to poorly designed websites. This is why business owners must pay great attention to developing good web designs.
In this article, we’ll take a look into the principles of web design and the prospective benefits your website can derive from them.
What Can I Benefit from a Good Website Design?
Before heading into these salient rules, you must know that a good website design offers great benefits for users and business owners.
A few benefits of good website design are as follows:
- It makes an excellent first impression on your users.
- It helps build trust and legitimacy with your prospective customers.
- It increases your reach by improving your search engine optimization ranks.
- It assists with branding by establishing a consistent brand identity.
- It gives you an edge against your competitors.
Principles of Good Web Design
By now, you must see clear reasons to implement the principles of good website design into your website. These principles are easy to implement, especially if you are working with a professional web designer.
A good website design must factor in the importance of good color use. Splashing various shades and hues of color on your website does more harm than good.
Your website colors are better off being consistent with your brand colors for branding’s sake. You are free to use colors to evoke emotional responses and communicate with the user. However, the colors on your website’s pages should be restricted to no more than five. Minimal color scheme in the design of the site is better perceived by the eye and the users do not have a desire to leave the resource immediately after opening it.
- Text and Images
After speaking of color, you must understand the importance of visuals to your website. Other components of visual content on your site are texts and images.
Texts should maintain consistent typography. The use of fonts and calligraphy should be limited and optimized for easy reading and skimming. Web design experts recommend a maximum of 3 typefaces per website. Images should be very clear (with quality resolutions) and be representative of the business as much as possible.
Your website should be designed in such a way that it is easily navigable. This includes sorting out your navigation bar in breadcrumbs that are easy to get by. Complex navigation structure on websites makes it difficult to use and impacts negatively on user experience.
The net effect of this is the users getting ‘frustrated’ and leaving the site. The goal for navigation as a design principle is that the website is easy to use, even for a first-timer.
This principle is also known as ‘Visual Hierarchy’ by some experts. It simply involves the use of size (and sometimes color and typeface) to highlight important messages on the website.
Hierarchy helps you communicate with the user, and if used properly, it stimulates them to take due action as you require.
A good website design must have accurate, compelling, and reliable written content. Beyond the visual appeal that the website design carries, it must hold solid texts.
Grammar, correctness, and other effective writing tools must be put into play. No exaggeration, no noise; talk about your business and how it solves the user’s problems.
A good website design has features built-in that make it responsive. A responsive website can be easily accessed on different devices without lags.
The first step to designing a responsive website is to make it mobile-friendly. Over 50% of web users now access the internet on their mobile phones. If this population cannot properly access your website, you will have problems.
- Maximize White Space
In design, white space refers to areas on a page that are not occupied by content. White space in web design helps the user categorize information on the page.
It gives an impression that the information is not ‘so much’ and helps them digest it easily. White space helps with skimming – which is what many users do.
Your website design should be very simple. All the components of the website must be arranged, organized, and set for simplicity. This helps with a great user experience and the usability of the website.
This is usually overlooked as a principle of good website design. However, functionality is the whole essence of web design. Really, what use is a fine, appealing website that does not work? Yes, you guessed right, no use!
You should make sure that all the features on your website work. This allows the website to serve its due purpose. Beyond aesthetics, functionality is critical for good web design.
- Test and Adapt
This principle is a continuous web design process. Like quality assurance processes, it must be done during and after making the website.
At intervals, you must be willing to assess if the current web design style is working. If not, you must test new styles and adapt to them. This principle is important to keep up with the latest design trends – allowing your website to remain attractive and increase your user base.
- Good website design is bound by simple principles.
- A good website design helps to increase your reach and increases SEO ranking.
- The user should remain at the center of all good website design principles.
- A basic website design should improve the website’s usability, responsiveness, and functionality.
To get the best from your website, you should prioritize a good design. Following the web design principles above makes it easy for your users to get around your site. The happier your web users are, the more money there is for you to make! After all, this is often the main purpose of creating any site.
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