Liver King Net Worth and Growth Through Ancestral Living

Liver King Net Worth

“I’m a builder of businesses. I’m an evolutionary hunter. I’m that guy that left the f*cking comfort of the cave to take real f*cking risk.” – Liver King.

How many people do you find who leave the perks of the modern world for an organic or rather raw lifestyle? Liver King is that rare soul who lives an ancestral lifestyle. What makes him remarkable is how he monetizes his passion. Liver King net worth today gives a loud and clear message that if your passion is your profession, nothing can stop you from tasting success.

Today, he is counted among the most successful influencers who have fans in every corner of the world. With his passion, dedication, and equal support from his wife, he erected a multi-million business empire.

Let us know more about Liver King and draw some inspiration.

Liver King Bio

Brian Johnson, aka Liver King, is an American YouTuber, bodybuilder, social media influencer, and entrepreneur.

He conjugated his passion for a healthy and organic lifestyle with his knowledge and years of experience in the medical industry and created a business. He manufactures and sells organic dietary supplements and shares his lifestyle with his fans on social media.

A fan of eating animal liver (which happens to be the inspiration behind his name), his popularity multiplied by leaps and bounds when he started posting videos chronicling his unusual lifestyle, which includes eating raw meat in large amounts and consuming liver daily.

He promotes nine ancestral tenets

  • Sleep
  • Eat
  • Connect
  • Shield
  • Sun
  • Cold
  • Bond
  • Fight
  • Move

People love how he shunned the comfort of a modern lifestyle and embraced a lifestyle that resembled that of a caveman.

But, several nutritionists criticized his diet and highlighted the dangers of eating unprocessed meat.

Although Liver King lived and ate like a caveman, he made money just like any other modern individual.

In fact, he discovered several avenues to create a fortune.

NameBrian Johnson, aka Liver King
ProfessionSocial Media Influencer and Entrepreneur
Age45 Years
Height5’7” (1.70 m or 170 cm)
BirthplaceTexas, United States
EducationJohn Marshall High School, Leon Valley
Texas Tech University
DOBApril 7, 1977
Zodiac SignAries
Years Active2021-present
SpouseBarbara Johnson, aka Liver Queen

Early life and education

Liver King was born Brian Johnson on April 7, 1977, in Texas, United States of America. His father died when he was young.

Brian, along with his mother and brother, lived in San Antonio. He attended John Marshall High School, Leon Valley.

During his pre-teen years, his classmates bullied him for having a lean body. Later, when he was in middle school, his stepfather bought a bench press machine for him, which marked the beginning of his health and fitness journey.

He worked out religiously and developed a strong physique by the age of 16. He attended Texas Tech University and graduated with a degree in Biochemistry.

The journey to becoming a millionaire

Liver King started making money quite early in his age. As revealed by him, he started his first business, candy delivery, from a garage.

Brian was only 8 years old at that time. When he was 10, he sold the San Antonio Light newspaper. When he was 12, he sold lawn services.

In 1994, right after high school, Johnson became a telemarketer and sold Sports Illustrated and Terminex services. After college, he worked as a pharmaceutical sales rep and later sold medical devices.

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Although he was doing well, the real flow of income started when he joined forces with his wife. He acquired a dental practice with his wife for $420,000 and nurtured it.

Within one year, it escalated to $2,200,000. Brian created a vertically integrated dental center with a dental lab and imaging center and grew it to $5,200,000.

At this point, he also invested in commercial real estate. At 31, he was a millionaire through real estate and acquisitions.

He sold his dental business for $3,200,000 but retained the real estate. And then, Liver King founded Ancestral Lifestyle.

Brian and his wife, Barbara Johnson, began selling nutritional supplements. In its maiden year, Ancestral Supplements did a business worth $3 million and continued to grow by leaps and bounds. Liver King created $50 million in annual revenue by selling these nutritional supplements.

Social media career

Many zeroes in Liver King net worth are attributed to his social media career. Liver King is a social media star.

Until September 2021, Liver King was not familiar with social media. But he later decided to join the bandwagon only to spread the word about his ancestral lifestyle and nine tenets. He has followers in millions across various social media platforms, including Instagram, TikTok, and YouTube.

Liver King shares every detail about his ancestral lifestyle through social media channels. He shares the foundations and principles of his philosophy, Ancestral Living. He promotes a diet comprising raw meat, animal liver, and bone marrow and shares his workout routine and daily routine.

On October 12, 2021, Liver King created his YouTube channel to give the world a glimpse of his ancestral lifestyle. Soon, his videos became popular, and he earned 295,000 subscribers.

He has 2.1 Million followers on Instagram and 5.1 Million followers on TikTok. He joined Twitter in October 2022 and has 4,564 followers.

Here are the details about his social media channels.

Social Media PlatformSocial Media HandleFollowers/Subscribers
Instagram@liverking2.1 Million
TikTok@liverking5.1 Million

Liver King net worth

From a telemarketer to the CEO of Ancestral Supplements, Liver King witnessed exponential growth over the years. With his professional growth, his net worth also multiplied by leaps and bounds.

As of 2023, the self-proclaimed net worth of Liver King is $310,000,000. On the other hand, according to several platforms, Liver King net worth is estimated to be around $10 Million.

Liver King ran a successful dental practice with his wife, created a nutritional supplement brand, and started social media influencing full-time. No doubt, he made a great deal of money over the years. Also, he created multiple avenues to ensure a free flow of money.

Let us read about all the sources that contribute to Barbara Johnson and Brian Johnson Liver King net worth.

Ancestral Supplements

Ancestral Supplements is Liver King’s primary business and the major source of income. He created these supplements from animal organs. They are quite popular among the young crowd.

As per some reports, this brand generates $1 million to $10 million in revenue. According to numbers, his website receives around 175,000 visitors every month. So, if the conversion rate is around 2% and the estimated average order sits at $80, the company generates revenue of $3 million to $4 million exclusively through online sales.

Additionally, these supplements are also available on Amazon. So, the orders of the e-commerce website contribute $24 million to the yearly revenue.

All in all, the business makes anywhere between $380,000 and $3 million in profit, with an average profit margin of 38%.

Liver King is the majority stakeholder in the business, the value of his stake is around $1 million.

Other companies

Apart from Ancestral Lifestyle, Liver King owns a stake in four brands selling nutritional supplements. As per some reports, each of these brands has an annual revenue surpassing $1 million.

Some companies he holds a stake in are The Fittest, Heart $ Soil, Strong Jaw, and more. Although his equity is lower than Ancestral, he has a steady income flow through these brands.

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Talking about numbers, The Fittest, the strength supplement company, makes only a little less than $5 million, whereas Heart & Soil, the weight loss supplement company, churns around $5 million in revenue.

Liver King has spread his tentacles around 10 to 12 projects that are still not in the public’s eye.

Real estate

Liver King and his clan live in an 8,300-square-foot villa in Austin, Texas. Their Spanish-style mansion includes amenities like a steam shower, sauna, and swimming pool.

He also owns the Liver Ranch- a 5 to 10-acre ranch. It is where he raises his hens and cows. It has two houses, a garage, and a pool.

The exact values of his residential property and ranch are not known. But it could be said that they are worth over a million.

Car collection

Liver King’s car collection does not feature fancy wheels. Instead, he has robust vehicles that are apt for use in ranch and forest areas. His car collection includes:

  • M1 Hummer- $300,000 to $412,000
  • M4 Sherman Tank-
  • Ford F-450- $60,000
  • Steyr-Punch Pinzgauer- around $100,000
  • Kubota M4 Utility Tractor- $58,000 to $60,000
  • M352.5-ton 6X6 Cargo Truck- $4.7,000- $44,000

Liver King’s assets- his stakes in private companies make him one of the richest social media influencers. He has a strong real estate portfolio, which also adds to Liver King net worth.

Personal life

Liver King met his queen in 2004. They married and have two boys, fondly called Liver Boys- Rad Johnson and Stryker Johnson.

The family lives in their Spanish-style mansion in Austin, Texas.


Liver King and nutritionists have always been at loggerheads regarding the diet he consumes and promotes.

Liver King is often seen promoting the consumption of raw and unprocessed meat. He regularly consumes uncooked meat and credits his muscular physique to his diet. But nutritionists across the world criticize him for his dietary recommendations.

Eating uncooked meat poses a danger of bacterial infection. Also, this diet is rich in saturated fat, which enhances susceptibility to cholesterol, cardiac issues, and digestive problems.

Liver King and steroids

Until 2022, Liver King denied consuming steroids for bodybuilding. He insisted that his physique was a result of hard work, discipline, and his diet comprising raw meat and liver.

It is through a leaked e-mail that the world got to know that he takes anabolic steroids, testosterone, IGF1, and other performance-enhancing drugs worth $11,000 every month.

The news took his fans aback. He later apologized to his fans on a YouTube video. He also revealed that he consumed 120 mg of testosterone every week.

Interesting facts about Liver King

  • Liver King dropped out of medical school
  • His wife, Barbara, is Polish
  • Barbara Johnson, aka Liver Queen, earned a Doctor of Dental Surgery degree from Brook University
  • True to his name, Liver King consumes a pound of uncooked and unprocessed animal liver daily
  • As quoted by a website, Liver King and his family do not sleep on mattresses but on hard wooden slats
  • The family likes to live the way our ancestors lived. They walk barefoot
  • Liver King has an official chef, Chef Lionel Flores Jr. Liver King Chef Lionel net worth is not known at the moment

Final thoughts

In the modern world, full of distractions, it is commendable how Liver King maintains a lifestyle so close to that of our ancestors.

Although a fraction of society shuns his ideologies, specifically his diet, there is no scarcity of people who applaud him.

Liver King turned his passion into a successful business. He works tirelessly to promote it. He motivates us to stay focused and work hard to attain our goals.

Frequently Asked Questions (FAQs)

1. Who is Liver King?

Liver King is an entrepreneur and social media star.

2. What is Liver King’s age?

Liver King is 45 years old. He was born on April 7, 1977.

3. What is Liver King net worth?

As of 2023, Liver King net worth is estimated to be $10 million.

4. Does Liver King consume steroids?

Although he denied taking steroids for the longest time, he confessed to taking steroids.

5. Who is Liver Queen?

Barbara Johnson is Liver King’s wife. She is fondly called Liver Queen.

6. Who are Liver King’s children?

Liver King has two boys- Stryker and Rad. He calls them Liver Boys.

7. How does Liver King make money?

Liver King makes money through his supplement company, Ancestral Lifestyle. He also makes money through social media.

8. What is Liver King’s height?

Liver King is 5’7” (1.70 m or 170 cm).

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