Recommendations before developing an online marketing plan
Before you start making an online marketing plan, you must first have some clear points, such as: What are the objectives of the company? Being realistic and pragmatic is important to elaborate an online marketing plan because it ultimately tells us many things: what is the main objective of the company? Is it to increase sales? Or maybe to build customer loyalty so that they come back to buy?
Secondly, take a good look at the company’s strengths, weaknesses, threats, opportunities, and the sector it is going to enter into. In addition, you need to take into account all the strengths that your business has over the competition. Finally, what is our target customer like, what topics are of interest to the user, and how can we reach them? By having all these points clear, it will be easier for you to have an online marketing plan.
9 online marketing strategies for your company
Now, we will show you 9 strategies with simple tools to make your web design efficient and with the highest potential for visits.
Have social media platforms for your business: By having access to social media, your business will definitely grow, as they allow people to give their opinions freely and research other potential consumers. If you let them upload photos and propose that they upload images to the social network, you will be able to converse with users and they will be happy about it because they know that you are giving them useful content and personalized advice, not taking advantage of them. You can also post discounts for new potential customers and share exclusive offers for the product you offer.
Create a website or blog: The useful content we share on social media is short-lived, so soon it is forgotten. However, a website or blog leaves the information behind forever and is one of the best online marketing strategies. Therefore, for a company to have many visitors to its website, it must have a good web design and SEO positioning in the search engine.
SEO optimization: To lower the page load time and other necessary functions, you must have Mobile use as an option. This way the user experience is better and they are less likely to abandon the website, as 53% of people leave the webpage if it takes longer than 3 seconds to open.
In addition, Google positions the website that has a fast loading time. Remember that SEO is not repeating the same main word every time, but placing other words that enrich the content. Also, do not copy content from other websites.
Pay attention to the links coming from other websites: If you have many links from low-quality websites, it is best to stop linking to those sites.
Put your business on the map: In order for people to know where to buy your product in a physical shop, your business should be on Google Maps search engines. This way, your customers will be able to easily find, helping you increase sales.
Make an impact: The quality of graphics such as images or videos, the real value of the product, creative texts, and original effects are all features that have an impact on people. Since more and more electronic devices are installed with internet access, more people are likely to stay on your website if it has attractive features. This leads users to follow your site, thus generating revenue for your website. On YouTube, you can showcase visually how your product works best and help users solve doubts about it.
Google AdWords: This is Google’s main program for advertisements and has two networks:
It is highly recommended that you use this option because it enables you to make text ads that will appear in the Google search engine. When the ad appears, the customer will be sent straight to your website. Therefore, you will have an increased chance that the customer will buy your product or learn about your company and what you offer. Your brand will appear on other websites, so you will have many visits to your website.
Loyalty marketing: This marketing consists of giving gifts and benefits to people who spend time on your website or, in short, who are loyal to you. Online gambling is one of the best sectors in which loyalty programs can be seen. The best gambling sites that play by the rules and are 100% secure reward new players and frequent players with welcome bonuses or free spins. In addition to promotions, it is desirable to have many gaming offers so that the user can choose the form of entertainment that suits them best. Table games and live dealers are available with a high RTP. Therefore, users who have already purchased or liked your website will get those customers to buy more and stay with your brand.
Remarketing: The meaning of remarketing consists of showing an advert to people who have previously visited your website. Therefore, it is users who know about your brand and have shown an interest. Through remarketing, you will remind them that you are still in the market and that you offer good quality products.